If you want to get people to use systems then there are a few things you can do:
- Make it the only way they can get things to happen. Eg. claiming expenses
- Make sure it fits in with other systems they already use. Eg. email, SMS
- Make sure it provides plenty of hand-holding when they first use it. Eg. SocialCast
- Make sure they understand how it can help them. If it’s not obvious, then market it.
- Make it simple to get to and to get started.
- Make sure that the message about the system can spread virally
- Make sure you keep your potential champions on board at all stages of choosing and designing the system.
- Talk to your users about how they’re using it
And here’s how to stifle adoption:
- Keep your champions and users at arms’ length
- Use language in the interface that only a few people understand
- Make sure all the messages about the system’s benefits are centrally driven
Any more?


Wed, Jul 21, 2010 by Mark Berthelemy in E-learning Blog